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Monday, June 7, 2010

CODY新女性就業市場

Source From : 星洲日報

2010-06-07 12:03

“專為婦女而設的行業?”

若有人問起這個問題,浮現在腦海的不是手工藝品製造或烹飪領域,就是家教或家庭看護類,聯想範圍多脫離不了簡單輕鬆的工作模式。搬搬抬抬外加口舌促銷――拜託,這哪是婦女能勝任的?

所以,當“CODY”概念在韓國推出時,市場質疑聲浪不斷。要一個婦女負責推銷兼維修濾水器與空氣淨化器產品,推銷尚且還可靠人際關係來補強,談到技術維修,難免讓人懷疑“雞手雞腳”究竟會成就甚麼效果。

不過,經過超過十多年的考驗,“CODY”在韓國人數不僅突破1萬人,甚至連大馬市場也已逐漸打開時,用“耕開有人爭”來形容這行業的熱度一點也不誇張。

“Coway”加“Lady”

大馬Woongjin Coway董事經理朴永宰解釋,CODY就是韓國“Coway”加“Lady”的簡稱,出發點很簡單,即由一群細心敬業的女性構成的定期提供產品品質管理的團隊。

“這是1998年金融風暴後的產物,1999年韓國勞工部表揚,認為是非常好的就業模式,崛起成為就業新趨勢。”

他透露,為了提昇消費者對產品的保養意識,Coway當初曾規劃不同的方案惟最終大膽採用“全女班”的CODY來擔任來扮演此角色,主要是相信這些家庭主婦能以更細心親切態度,讓更瞭解生活起居的她們能更盡責擔負這項任務。

朴永宰透露,目前韓國有超過1萬2000人擔任CODY,分別在400家不同分店。至於大馬CODY人數也已增至130人,她們準時為用戶提供保養維修、產品售後和諮詢服務。

“目前超過450萬韓國用戶選用Coway產品,促使市佔率穩居韓國首位,目前大馬也將近22萬用戶。由於獨特的租賃系統,加上CODY齊全週到的服務體系,促使CODY身價越來越高,每個月平均收入甚至高達7000至8000令吉。”

他補充,目前韓國計劃提昇CODY至1萬5000人,並會執行以科技為基礎的區域指揮系統(geographical intelligence system),以更好管理與提昇服務。

他認為,不管是凈水系統還是空氣淨化機,產品性能的好壞主要是根據濾芯決定,定期維護管理和更換濾芯才能維持產品的壽命,及起了濾水的效果。

從CODY晉身CODY經理的馬慧冰說,CODY的工作時間自由,還可賺取高幾千令吉的收入。“當上CODY後,我培養起自信心,學會面對並解決難題。”

她強調,公司非常重視與Coway用戶的聯繫,CODY負責視察產品的狀態,提供“產品維修期前”服務外,也是公司與用戶之間的訊息傳達大使。

“環境家電產品與其他家電不同,需要定期的維護和保養管理,為此公司最先採用了先進的CODY服務體系。除了會定期上門進行產品檢測,根據濾芯使用週期進行濾芯更換,並解決顧客在使用過程中發生的問題及不便之處,最終把顧客的意見和需求傳達給公司。”

女生拆裝清洗濾芯勝任有余

另一位CODY王慧賢說,只要抱著熱忱,男生做到的事,女生一樣可以完成,好比拆裝和清洗濾芯,女生也可以勝任。

“在培訓時,感覺自己在做著男生的工作,甚至有些用戶也會對女性做濾芯維修保養工作感到驚訝,最後他們反而對CODY的專業服務和形象感到放心和滿意。

我從這份職業中找到了人生價值,也有滿足感。”

她補充,希望透過細緻入微的管理及微笑服務,能帶給顧客帶來健康和幸福。

目前大馬CODY分布在6家分行及15個團隊,年齡介於在25歲至57歲。

凈水科技租賃計劃

Coway自1997年起在韓國首推凈水科技租賃計劃,大馬繼而引進這項租賃系統,消費者只要繳交指定租金數額,即可享用高品質淨水科技,享受優質的健康生活。

為了提供優質產品和服務,這間公司在過去20年來不斷研發,目前在首爾大學設有環境保護研究發展(R & D)中心,擁有超過200名碩士和博士組成團隊,研發符合環保並以健康導向為主的產品。從大型架構到小至一顆螺絲,每個細節經過嚴格監管審核,而且獲得ROSH證書,證實對人體和環境毫無損害。

另外,Coway也逐步強化服務與科技訓練,以提高顧客滿意度,並讓每個CODY擁有PDA,以改善生產力。


Tuesday, June 1, 2010

DO WE RECEIVE OUR MINERALS FROM DRINKING WATER?

Source From:Water Education

DO WE RECEIVE OUR MINERALS 
FROM DRINKING WATER?

Minerals are essential for the basic functions of the human body to take place. They help to control bone growth, regulate fluids, normalize nerve and muscle functions, keep up metabolism, grow connective tissues, and so much more.

However, a big misconception is that that we obtain minerals from our drinking water. This is actually not true because, in reality, the main source of minerals is always from our food and diets, not from our drinking water. Because in order to receive enough minerals for our body, we need to drink a bathtub amount of water everyday! Not very feasible. We are sure that your doctor will not prescribe you a "bathtub of water" if you are deficient in minerals, right?

Therefore watch out for the water products which claims that they can take out ALL of the bad contaminants and leave you only the good stuff (healthy minerals) in the water. There is no real purification method that can be selective and leave you only the "good" stuff. When filters leave you the "good" stuff, they actually leave you "most" of the stuff in the water. "Most of the stuff" meaning besides calcium and magnesium, they also leave fluoride, arsenic, hard metals, radioactive materials, bacteria, viruses, chemicals, and pharmaceutical drugs. Let us not forget the fact that many natural minerals found in water are actually toxic and radioactive in nature and are known to cause cancer. In this era of pollution where water contains much more disease-causing contaminants than beneficial minerals, it makes sense that the water we drink should be as pure and clean as possible.

So remember to eat healthy and enjoy a variety of vegetables and grains everyday which will provide you with the beneficial organic minerals to stay healthy the natural way.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Water contains only inorganic minerals which can actually be detrimental to human health. Our bodies have a hard time processing inorganic minerals and what we cannot absorb will be stored in our tissues and become toxic. The primary culprits are calcium salts and over time they can cause gallstones, kidney stones, bone & joint calcification, arthritis, and hardening and blocking our arteries.

For your reference, below are the most common minerals which can be found both organically in our food supply and inorganically in natural water sources.

Magnesium

Magnesium controls muscle contraction, protein metabolism, blood coagulation, and energy production, among other vital tasks. Failure to take in enough magnesium over time leads to high blood pressure and osteoporosis.

That said, not only does this mineral aid in body functions, it can also help prevent disease. Studies show that magnesium in drinking water protects against the deaths of patients with diabetes mellitus, and prevents the development of cerebrovascular disease. Magnesium also lowers the risk of fatality from acute myocardial infarction (heart disease), particularly in females. In high-risk patients, magnesium is recommended to protect against gastric cancer.

Calcium

Adults should consume 1000-1200 mg of calcium per day. The human body needs calcium to develop strong teeth and bones. With that, calcium can combat osteoporosis and other bone disorders. It also helps in regulating nerve transmission, blood coagulation, and muscle contraction.

Sodium

Sodium naturally occurs in water supplies in varying amounts due to underground salt deposits and sea water. It is also added to water supplies in some areas to make it "soft" (or through home water softeners), and used for water purification in the form of sodium hypochlorite.

Necessary for transporting nutrients throughout the body and balancing fluid levels, sodium is best known for its negative effects—namely raising blood pressure. So, those with high blood pressure may want to avoid water with high levels of sodium. However, in moderate amounts (under 3000 mg daily), sodium is perfectly safe.

Fluoride

There has been some controversy about fluoride being added to our water, more can be read about this debate here.

While not absolutely necessary, fluoride is proven to protect against cavities when consumed in moderate amounts (under 4 mg/L). Fluoride is partially responsible for the rapid decline in tooth decay seen in the United States since the mid-1980s.

Special care should be taken when fluoride is ingested by children—levels over 2 mg/L can damage developing adult teeth before they break through the gums.

Most water systems add fluoride to their water supplies, but not all; check with your local provider for additive levels in your area.


According to recent news and reports, most tap and well water in the U.S. are not safe for drinking due to heavy industrial and environmental pollution. Toxic bacteria, chemicals and heavy metals routinely penetrate and pollute our natural water sources making people sick while exposing them to long term health consequences such as liver damage, cancer and other serious conditions. We have reached the point where all sources of our drinking water, including municipal water systems, wells, lakes, rivers, and even glaciers, contain some level of contamination. Even some brands of bottled water have been found to contain high levels of contaminants in addition to plastics chemical leaching from the bottle.

A good water filtration system installed in your home is the only way to proactively monitor and ensure the quality and safety of your drinking water. Reverse osmosis water purification systems can remove 90-99% of all contaminants from city and well water to deliver healthy drinking water for you and your family.

Colloidal Minerals

Colloidal Minerals

Facts & Myths By Steven E. Whiting PhD

c. 1997 INSTITUTE OF NUTRITIONAL SCIENCE, San Diego CA 92131

With the tremendous success of trace mineral products in the marketplace, there naturally will be differences of opinion regarding type, form, source, etc. Unfortunately, most of this 'controversy' comes from the marketing departments of various firms attempting to cast aspersions on competing products.

Many of the companies currently selling liquid mineral supplements have `jumped on the bandwagon' very recently, doing so with little or no knowledge of the product they are promoting. It is tragic that the biggest source of nutritional information available to the public is the marketing hype delivered by companies whose goal is to simply sell a product rather than provide an education and information source to the clientele they service.

Having worked intimately with mineral supplements for over 20 years, it is amazing to read some companies' literature, much of which contains statements which have little or no basis of fact. When you look at a piece of `negative' material about liquid colloidal minerals, you will very often find, upon reading far enough, that whomever is putting this out is also, just by `coincidence '

selling a competing product. This special report is offered in an attempt to clarify some of the confusion and concerns the public has regarding the use of liquid mineral supplements.

We will first address the issue of `colloids.' Because mineral marketers tend to use it in a variety of different contexts, it is no wonder that the term `colloidal' has caused some confusion. Properly used in present day context, `colloidal' refers only to particle size. However due to the fact that mineral researchers in the 1930's used only organic sourced minerals in their research, the properties they discovered in such minerals are now, unfortunately, attributed by those (who are less informed) to all colloidal minerals. This is a big mistake because, as we shall soon illustrate, there are essential bio-electrical life-supporting properties in organic minerals which inorganic colloidal minerals do not have. Because of the increased absorption, certain inorganic colloidal minerals are, in fact, more toxic than their non-colloidal counterparts.

While current popular audio tapes infer that colloidal minerals are somehow `special', the term colloidal, alone, does not make the mineral bio-available nor does it solely guarantee that the mineral is from a source that is synergistic with the human body makeup. More about this later.

 

What Exactly is a Colloid?  

By physical definition, a colloid describes the size of a particle of matter, one that neither floats nor sinks in water. Companies wishing to compete with those selling colloidal minerals first argue that there are other forms of minerals that are smaller in size. While this may well be true, particle size is only one of several factors that affect the body's ability to assimilate minerals. Colloids are not the smallest particle size obtainable, but are certainly much smaller than 99% of all other mineral supplements being offered in the marketplace.

Particle size is indeed a factor in mineral absorption since a basic physical law states that the smaller a particle the greater its relative surface area. It is upon this surface area that the body chemistry must act in order to break down and absorb any nutrient. Therefore, colloidal minerals, which are a far smaller size than pills or powders, are better absorbed.

Opponents of colloidal mineral supplements further argue that colloids do not diffuse easily through a membrane. This is true. But what these companies' literature doesn't tell you is that ALL MINERALS, even those in solution which are small enough to pass through a semi-permeable membrane, must first be processed by the body in order to be biologically useful. Colloids, because of their small size, happen to break down much easier than pills or powders due to the increase of the relative surface area upon which the body's chemistry needs to act.

Yet another area of confusion regarding the term, colloidal, seems to be the claim that `colloidal minerals are 98% absorbable'. The fact is, while colloidal minerals, because of their relative size, are certainly more absorbable than most of the mineral products on the market, we don't know exactly by how much. Mineral absorption may be affected for the better or worse by a variety of factors such as a person's age, physical condition, overall state of health, and the condition of their digestive system.

It has been fairly well established that minerals from rocks and clays (inorganic sources) are the poorest absorbed, probably 20 to 40%. A chelated mineral which has been pre-acidified, preferably by an amino acid process, has a much better absorption rate since the burden of acidification does not rest with the body chemistry. Chelated minerals are likely absorbed at about 50 to 60%. Organic colloidal minerals, which are smaller in particle size, are also naturally chelated or pre-acidified. Since they have a natural pH of between 3.0 and 4.0, no other chelation process is necessary. Their absorption is very high due to these factors together with one other very significant characteristic which we will discuss shortly.

Colloids, by definition, do not dissolve, and become part of a solution. In the case of mineral colloids, this is due to their unique electro-magnetic charges, which bind them to each other. The body chemistry acts upon these structures, breaking them down into biologically beneficial elements. Most minerals in solution, on the other hand, are in the form of positively charged atoms (cations) which also have a positive electro-magnetic charge. Their charge is the same as the bio-electrical charge of the body and thus they are more poorly absorbed due to the Like-repels-like concept of electro-magnetics.

Opponents of colloidal products are fond of quoting from Remington's Pharmaceutical Sciences, which states that "colloidal mineral particles consist of many aggregates and each aggregate contains many molecules..."

It should be noted that the definition refers to mineral compounds are not pure atomic structures as are found in organic minerals colloids. Elements as found on the periodic table are in their atomic state and cannot be broken down any further. For example, you cannot have a molecule of calcium or boron or any other pure element found in the periodic table. These elements are atomic structures only. They can combine with other elements, forming molecular structures and other substances without number, but in their pure elemental form they are atomic only. The concept of atomic colloids, as opposed to molecular colloids is one which is still not fully understood by the scientific community.

 

Mineral Marketing Madness  

A classic example of employing marketing sensationalism to confuse an issue may be seen as follows:

A certain 'ionic' mineral company, which seems to spend a great deal of time and money denouncing colloidal minerals, devotes 90% of their promotional material to attacks upon other mineral products...and only 10% to inform the consumer about their own product. To begin with, if you were going to spend your hard earned money on advertising, wouldn't you spend it on touting the goodness of your own product rather than waste time, space and money on giving recognition and publicity to your competition? Secondly, what this particular company is obviously ignorant of is a matter of simple physical chemistry. ALL MINERALS ARE IONIC!!! There is no such thing as a non-ionic mineral. The term ionic simply refers to something that bears an electrical charge of some kind. All minerals carry an electrical charge - that's why they are minerals. If this were not so physical matter as we know it would not hold together and the physical universe would come apart!

This company's advertising, although largely confusing and scientifically incorrect, does make one good point. It states that chelated minerals are still the best source of minerals for man. We could not agree more! Natural organic sourced liquid trace mineral products are naturally chelated with vegetable acids called fulvic acids. It appears that these acids actually do more than merely chelate the mineral but actually contribute to generating the life sustaining negative bio-electrical charges that are responsible for colloidal minerals' greatest benefit to the human biochemistry.

Ignorance abounds in the nutrition marketplace and as this market grows in size, it will continue to attract the `big business' element whose main focus is financially motivated marketing hype rather than fact-based science.

Now let's turn our attention to the all-important issue of...

 

'Organic' Vs `Inorganic'

Currently, there are two types of colloidal mineral products on the market. First, there is the inorganic colloidal mineral product which is a combination of soils & clays (dispersed colloid) and water (dispersing substance). Second, there is the organic colloidal mineral product which consists of a combination of minerals derived from prehistoric plant material (dispersed solid) and water (dispersing substance). Those inorganic colloidal minerals consisting of soil & clays, whether from plain inorganic sources or chelated inorganic sources, have an electromagnetic charge that is positive. The colloidal minerals from organic sources, consisting of plant derived minerals, have an electro-magnetic charge that is negative. Whether the electromagnetic charge is positive or negative is a major factor that affects mineral availability and subsequent absorption: unfortunately, it is a factor about which very little is understood by manufacturers and consumers alike.

It is plants and their unique chemistry that are responsible for the conversion of a mineral's electromagnetic charge from positive - found in rocks and clays, to negative - found in all plants. Minerals are absorbed by plants in their free positively-charged independent ionic state. A plant's root hairs are the sites of absorption of nutrients from soil and water. Because of chemical processes in the plant during photosynthesis which involve chlorophyll, the positive electromagnetic charges on the minerals are changed to negative. You now understand why humans were intended by nature to derive their minerals by eating plants as opposed to rocks and dirt!

The electromagnetic charge of organic sourced colloidal minerals is one of the most important factors affecting the rate of intestinal absorption. Competitors of organic-sourced products have recently confused this complex issue of electromagnetics by stating that the human intestine is negatively charged and therefore, negative minerals would be repelled rather than absorbed: Perhaps the following explanation will clear this misunderstanding...

All living cells - and the cells of the intestine are no exception - produce an electrochemical gradient which is positive on the outside and negative on the inside due to the action of the sodium-potassium pump. There has been some question about this since some of the physiology textbooks state that the wall of the intestine is negatively charged. The covering of the intestinal wall, the endothelium, is, according to the textbooks, negatively charged due to the fuzzy coat of hyaluronic acid which is a mucopolysaccharide. However, this negative charge only occurs when the pH is 7 (neutrality). At a pH of 7, the carboxyl groups of glucuronic acid, a monosaccharide of hyaluronic acid, is completely ionised creating a negative charge at the intestinal wall. The problem with this theoretical explanation of why the intestinal wall may be negatively charged is that a pH of 7, neutrality, is simply incompatible with life! As living organisms, we have millions of chemical and enzymatic processes going on at all times. Our body fluids are, at any moment in time, at various points in the body: either a pH of more than 7 (alkaline) or a pH of less than 7 (acidic). At pH's other than 7 (neutral), all living cells, as discussed above, produce an electrochemical gradient which is positive on the outside. Therefore, negatively charged plant derived minerals are attracted to a greater extent than their positively charged inorganic counterparts.

The reason for the lower absorption percentage for inorganic colloidal minerals, as compared with organic colloidal minerals can now be understood. It is due to the fact that these types of colloidal minerals, sourced from inorganic soil and clay, whether chelated or not, have a positive charge. The intestinal wall has an extracellular charge which is positive. Like charges repel one another, thus impeding absorption. The positively charged intestinal wall attracts particles that are negatively charged. Since opposite charges attract there is a much greater absorption of plant sourced colloidal minerals.

 

What About Toxicity?  

This brings us to a discussion of those minerals which may be toxic in certain forms. Due to the extensive pollution of our environment at virtually every level, consumers are being bombarded with warnings about the toxic effects of metals such as aluminium, cadmium, lead, mercury and others. In their inorganic base state, these elements can seriously compromise an individual's health status.

Because the body has no effective way of dealing with these substances when they are in their inorganic state, they are often stored in the soft tissues of the body because an elimination pathway cannot be found. Unfortunately opponents of colloidal broad-spectrum mineral products point out that they contain the so-called toxic minerals. What these 'marketers' of other products don't tell you is that not all colloidal minerals are the same: organic colloidal minerals have absolutely no toxicity whatsoever because they cannot be stored by the body for longer than a few hours. For a further discussion of this subject please refer to our special report entitled, "Not All Minerals Are Created Equal," available from the Institute of Nutritional Science.

Let's take one mineral, aluminium, as an example. This element, in its inorganic base metallic form, has been linked to a variety of health concerns. Yet since aluminium is one of the most prevalent elements in nature it may be found in quite high amounts in most of our foods. Jonathon Wright, MD, in a recent seminar entitled, "Nutrition Therapy in Medical Practice", indicated that certain fruits and vegetables such as bananas, cucumbers and tomatoes have very high amounts of organic aluminium which they naturally take up from the soil. Why is no one worried about an overdoes of aluminium, from bananas?

The answer is simple: aluminium has always been a normal, natural constituent of many healthful foods! It therefore seems to us that all the hysteria about aluminium in organic colloidal products has simply been generated by individuals who either have no knowledge of food science or have a special interest to fulfil such as the promotion of their own product.

 

The Oldest Nutritional Supplement Ever Sold   

What we must remember is that natural organic sourced liquid mineral products are the oldest nutritional supplement commercially sold in the United States. These products have been sold to the public via various venues since the early 1930's. Hundreds of thousands of people have taken these products for a lifetime and yet after numerous generations of consumption, no one has reported any toxicity or other detrimental effects from their use.

In fact research done primarily in Germany and other European countries has shown that minerals in this natural form not only nourish the body with over 70 natural elements present in all healthy humans but also actually demonstrate therapeutic benefits - such as being able to naturally remove heavy metal or toxic metal counterparts lodged with the soft tissues of the human body. For more on this subject please refer to the study shown in The Institute's Special Report entitled, "Not All Minerals Are Created Equal," available from the Institute of Nutritional Science.

One final comment regarding liquid organic trace minerals. It has been implied by many marketing people that these products provide adequate amounts of all the minerals your body needs.

 

This is simply not the case!   

All liquid trace mineral products are just exactly that -- trace mineral products. Yes, they do contain the major minerals such as calcium, magnesium, potassium etc., but only in trace amounts. In order to receive the necessary amounts of these major minerals you need to take a product that provides them in the amounts required by the body. Furthermore, the body needs about 100 nutrients every day of its life.

In order To meet that need for vitamins, major minerals, trace minerals, fatty acids and amino acids, it is necessary to include a full spectrum program that can deliver ALL of the nutrients IN THE RIGHT RATIO TO EACH OTHER!!! The companies that offer only a trace mineral product are not giving you everything your body needs. In fact, they may be simply trying to capture a piece of the commercial wave of interest in liquid trace minerals and do not necessarily have your good health in mind.

When selecting a nutritional company, we urge you to pick one that not only offers good, high quality products but goes the extra step to provide you with the knowledge and education necessary to incorporate these products into a lifestyle program that will serve you and your family for all the good years ahead. Nutrition is only as sound as the research behind it.

Beware of those who criticise others only to have another product in the shadows that, by strange `coincidence', is better according to them.

Your health and the health of those you care about is not to be gambled with. Seek the facts then ensure that each and every member of your family is receiving the right full spectrum combination of products for their individual needs. You will be rewarded ten-fold for your efforts.

© The Institute of Nutritional Science    1997.